Our story

The truth is, Works was built out of a desire to solve a problem aka the genesis of all good startups. 

Previously, I’ve been part of marketing teams for some of the world’s most exciting Technology brands, both at product and corporate level. It was a great learning experience!

That said, it was obvious internally at those brands that there was a big problem planning, managing and executing marketing campaigns. Sound familiar?

It wasn’t that colleagues didn’t have the skills — they just didn’t have the right tools, nor the method, to juggle the additional workload. They were disorganized, making mistakes, and missing deadlines.

So in 2023, I launched Works, to help teams around the world with managing their marketing campaigns, also defining our mission: to make marketing fun.

P.S. – Thanks for reading, and considering Works. You can contact me directly if you have any questions at [email protected]. Look forward to hearing from you!

P.S.S – Been asked a bunch of times about why we’re called ‘Works’. It’s simple, it comes from my favorite tech mantra by Steve Jobs, “It just works”. 

 

Thanks!

Alex MacGregor
Founder, Works

Email: [email protected]
X: @alexmacgregor__