Competition is good

Works competes against:

  • Airtable
  • Asana
  • Basecamp
  • ClickUp
  • Monday
  • Notion
  • Smartsheet
  • Wrike
  • Trello

And many others.

Here’s why that’s ok.

Arguably, the hardest thing a company has to do is to get everyone successfully working together. It’s a huge problem to be solved! As Steve Jobs famously put it, ‘..my job is to get the ship pointed in the right direction’

That’s where ‘Project Management’ tools come in; they replace what was once largely done on whiteboards and paper. I’ve worked in Marketing departments that still use whiteboards and paper…nothing against them tho!

The market is huge and growing. CBinsights says there are numerous private and public companies doing hundreds of millions in revenues. Some of these you might not even have heard of.

category of software is fairly unique in that there’s no Google, Amazon, Microsoft etc i.e one dominant monopoly player. More than that, there’s plenty of room for innovation as companies become more complex and new tech emerges i.e AI.

The beauty of being small is that you can do things big companies don’t do as well; emailing customers as a founder, product demos whenever/wherever, white glove onboarding etc. Also as a bootstrapped project, I don’t worry about venture capital or private equity owners.

Finally, it’s fun! Competing against big companies you’ll notice a lot of them often sell out to another company or go out of business. Being ‘in the arena’ to borrow a phase from @chamath is about as good a place as you can be.

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