Strategizing public relations management with Works

Building and nurturing relationships with journalists, bloggers, and influencers is the backbone of PR. With Works, you’re not just managing contacts but curating meaningful connections. Set timely reminders for touchpoints, ensure you’re always prepared with personalized notes on each contact, and have a real-time view of your brand’s media coverage.

In the unpredictable world of PR, it’s not about if a crisis will happen, but when. And when it does, you need to act swiftly and strategically. With Works, you’re always a step ahead. Create pre-emptive crisis response templates, quickly access crucial stakeholder contacts, and roll out communications with precision. Plus, with real-time collaboration tools, your team stays aligned, ensuring a unified voice during turbulent times.

In the PR world, your story’s strength lies in its articulation. Works transforms content creation into a collaborative art. Brainstorm press release ideas, co-draft media pitches, and gather feedback all within one platform. Version controls ensure you always work on the latest draft, while integrated feedback loops mean your final statements are polished to perfection.

This involves leveraging the reach and trustworthiness of influencers and other notable figures to amplify your PR efforts. Works can be used to manage influencer contacts, track collaborations, and ensure campaign milestones are met on time.leadership content, from articles to podcasts and webinars.

PR isn’t just about managing crises or promoting products; it’s also about positioning figures within the company as leaders in their industry. Works could facilitate the organization and distribution of thought leadership content, from articles to podcasts and webinars.

CSR initiatives are an excellent way for businesses to give back to the community and build a positive reputation. Works can help manage CSR projects, from planning stages to execution, and report on their impact.